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Saturday, March 10, 2007


surfed the Tp webbie. found some retail stuff. hahaha. lazy to read la.

BMK2012 Retail Management
This subject provides you with an understanding of the practice of marketing in a retailing context. It builds on basic marketing knowledge and explores issues and concepts particular to the retailing industry. These include the customer-service provider interface, the special human resource environment that retailers operate in, the entertainment factor in shopping, the consumer behaviour within retail stores and location analysis.

BRM1001 Retail Accounting 1
This subject explains and illustrates how retail business transactions are recorded, summarised, classified and reported and the underlying accounting principles that govern the techniques employed.


BRM1002 Principles of Retail Management
This subject introduces the basic principles and concepts in the field of retailing with particular emphasis on topics ranging from introduction to retailing, building and sustaining relationships in retailing to the retail marketing mix.


BRM1003 Retail Accounting 2
This subject explains and illustrates how a retail business transacts with particular emphasis on cash management, inventory management, accounts receivables, accounts payables, fixed assets, long-term liabilities and shareholders' equity.


BRM1006 Retail Shopping Behaviour
This subject will give you an understanding of consumers' buying behaviour in a retail context. It focuses on the internal and external forces affecting consumers' decision in buying behaviour in a variety of retail contexts.


BRM2002 Retail Visual Merchandising
This equips you with the skills and abilities to help retail operations visually differentiate themselves. The focus will be on principles and practices of visual merchandising with particular emphasis placed on design principles, visual display components, types of visual merchandising techniques and emerging trends in visual merchandising.


BRM2004 Retail Practice 1
This subject provides you with hands-on opportunities of understanding and applying retail concepts. You will learn to conceptualise ideas and apply the appropriate fixtures, merchandise, visual displays and colours to create an impressive retail image that will be retained in the customers' minds.


BRM2005 Retail Advertising & Promotion
This subject covers the fundamental principles of advertising and promotion, with a focus on integrated marketing communication in the context of the retail industry. Topics cover situational analysis, marketing communication objectives setting, budgeting, marketing communication mix and campaign development. The focus is on the development of effective and relevant marketing communication solutions in a retailing context.


BRM2008 Customer Relationship Management & Internet Retailing
This subject aims to provide you with the working fundamentals in CRM (customer relationship management) and Internet retailing. Emphasis will be placed on understanding the role and contemporary challenges of Internet retailing, customer relationship management strategies, basics of website designs and ethical issues in the Internet.
BRM2009 Retail Buying Behaviour
This subject aims to provide you with an understanding of consumers' buying behaviour in a retail context. It focuses on the internal and external forces affecting consumers' decision in buying behaviour in a variety of retail contexts.


BRM2110 Financial Aspects in Retail Management
This subject provides a broad overview of finance and accounting fundamentals that includes financial techniques and concepts that are important to the retailing industry. You will learn the various financial aspects of retailing such as the analysis of financial statements, merchandise budgeting and capital investment decisions.


BRM2111 Retail Practical 1
This provides you with hands-on practical experience as front-liners in the retail industry. You will experience and carry out the roles of cashiers, sales associates and kiosk executives. You will be equipped with the knowledge, skills and selling techniques to provide excellent customer service and create a customer-focused retail environment.


BRM2112 Retail Practical 2
This subject seeks to provide you with hands-on opportunities in the understanding and application of retail concepts. You will learn to conceptualise ideas and apply the appropriate visual displays and fixtures, merchandise planning and assortments to create an impressive retail image that will be retained in the customer's mind.


BRM3001 Retail Executive Development Programme
This subject covers business etiquette and provides you with hands-on practice for executive grooming and personal development to prepare you to make the transition from education to the work place. Topics range from creating a professional image and handling sensitive situations, to entertainment for business and international etiquette.


BRM3002 Retail Branding
This subject introduces you to the fundamentals of branding in the retail world. It explains how brand image is developed and built to differentiate a retail business from its competitors. Topics range from building brand equity and giving meaning to the brand, to living up to the brand promise, leveraging and measuring brand equity.


BRM3003 Retail Service Operations
This subject seeks to provide you with the concepts and skills to manage retail operations successfully. You will learn and apply the handling of the cash registers, implementation of clear sales policies, good management of stock, excellent product knowledge and great customer service skills.


BRM3004 International Retailing & Franchising
This subject provides you with skills to address major issues and complexities affecting international retailing. Focus areas include internationalisation strategies, franchising theories, the cultural dimensions impacting international retailing and global trends.


BRM3005 Retail Practice 2
This subject seeks to provide you with the opportunity to act as entrepreneurs with real life experiences in managing staff and your own businesses. You will draft organisation charts, map out roles of supervisors and staff, conduct products trainings, hold briefing and debrief sessions, ensure that procedures are followed through, motivate staff and strive to achieve profit for your businesses.


BRM3006 Retail Promotion & Branding
This subject covers the fundamental principles of retail advertising and promotion together with retail branding. It explains the role of an integrated marketing communication strategy? in the creation of a brand image that retailers adopt to differentiate themselves from the competitors. Topics covered range from situational analysis, marketing communication mix to building brand equity.


BRM3007 Retail Technology
This subject aims to provide you with the working fundamentals in Internet retailing and CRM (customer relationship management). Emphasis will be placed in understanding the role and contemporary challenges of Internet retailing, customer relationship management strategies, basics of website designs and ethical issues in the Internet.


BRM3008 International Marketing & Retailing
This subject provides you with skills to address major issues and complexities affecting marketing and retailing at a global level. Areas of focus include internationalisation strategies and the cultural dimensions impacting international marketing/retailing and global trends.


BSI3008 Student Internship Programme (Diploma in Marketing and Diploma in Retail Management)
The Student Internship Programme is intended to supplement your education by providing real-world experience within a formal organisational setting. It couples the necessary integration of substantive knowledge with behavioural skills and communication techniques that are essential for effective professional performance.


BSI3010 Student Internship Programme (Diploma in Retail Management)
The Student Internship Programme is intended to supplement your education by providing real-world experience within a formal organisational setting. It couples the necessary integration of substantive knowledge with behavioural skills and communication techniques that are essential for effective professional performance.


LOL this is freakin loads of info. but i died readin halfway. HAHA


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